Building a website does not guarantee its ongoing reliability. Even well-written code can develop issues over time. Even the most useful article will work in a company’s favor for no more than 2 years — after that, its value declines. Having outdated content on your blog, however helpful it once was, is not an asset; it is a liability.
A website can be your most powerful marketing tool — but only if it is actively maintained.
Why does website maintenance matter?
1. 75% of users form their opinion of a company’s reliability based on the state of its website.
2. 60% of small businesses that suffer a cyberattack shut down within 6 months of the incident.
3. 8 out of 10 users will leave a site if its content is not displaying properly.
