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Website Audit

What does poor website performance cost companies?

  • 40% of users will leave a website if it takes more than 3 seconds to load.
  • A one-second delay in page loading reduces the conversion rate by 7%.
  • 70% of users will abandon their shopping cart if the site has poor UX. 88% of those users will never return.

    What does a site audit have to do with this?
    Your website is a sales tool. Like any marketing asset, it requires continuous improvement and adaptation to the behavioral patterns of your target audience. However, making changes blindly will not produce the desired results — particularly because some site issues are so subtle they can only be discovered through careful technical testing. That is precisely what our specialists focus on during an audit.

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After an in-depth analysis, we’ll be able to explain the reasons behind:

  • low conversion rate;
  • poor indexing in search engines;
  • declining traffic volume;
  • shorter session duration;
  • high bounce rate.

  • Want to turn your site into an effective marketing tool? Aiming to boost conversions or climb search rankings? Then a comprehensive audit is exactly what you need!

    We’ll find out why users can’t find you. We’ll identify why visitors don’t stick around and where they go next. We’ll uncover the full picture — and based on those findings, we’ll build a strategy to improve your site in line with your business goals.

    Technical Audit

    This involves a full check of your site’s performance. Our specialists identify code errors, opportunities to speed up page loading, and the causes of incorrect indexing by search engines.

    Includes detection and review of:

    Broken links
    Errors in HTML code and CSS markup
    Internal site structure and internal linking
    Correct display on mobile devices
    SSL certificate configuration errors

    SEO Site Analysis

    Determines how well the resource meets search engine requirements and includes an analysis of the accuracy of existing optimization.

    Involves checking:

    Correct setup of robots.txt and sitemap.xml
    Structured data markup
    Volume and quality of the external link profile
    Presence of duplicate pages
    Outbound links
    Presence and correct configuration of domain mirrors
    Semantic core

    Usability Review

    Site usability is one of the key factors affecting conversion. By making the interface more appealing and intuitive for users, you encourage them toward the target action — a purchase.

    Our specialists check:

    01

    Correct display across different devices

    02

    Simplicity and accessibility of the user interface

    03

    Appeal of the design

    04

    Number of fields in forms

    05

    Accessibility of contact, purchase, and payment forms

    06

    Number of steps required for a user to complete a purchase

    07

    Font readability

    08

    Correct placement of content blocks on the site

    09

    Whether the number of menu items matches user needs

    Marketing Audit

    Your site should help the company achieve its business goals. At this stage, we find out whether it does. A marketing audit delivers recommendations that help align your site’s content with your brand positioning.

    Our specialists analyze:

    Company target audience
    Traffic quality
    Accuracy of positioning
    Strengths and weaknesses compared to competitors
    Uniqueness of the offer to users
    Sufficiency of information to support a decision in the client’s favor
    Most popular topics on the site
    Effectiveness of advertising budget usage
    Order an Audit
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