SEO

SEO is the process of increasing traffic and search rankings through on-site and off-site website optimization.

List of SEO services:
Website audit

Conducting an audit identifies the main errors and shortcomings on the site that could hinder subsequent SEO. The service includes:

1. 1. 1. Checking for search engine penalties.
      2. Identifying major usability issues.
      3. Identifying major technical errors.
      4. Checking the configuration of human-readable URLs (slugs).
      5. Analyzing the existing site structure.
      6. Checking for the presence and correct functioning of breadcrumbs.
      7. Checking for the presence and formatting of the 404 page.
      8. Checking for an interactive map (Yandex Maps, Google Maps, 2GIS) when an address is present on the site.
      9. Checking page load speed.
      10. Checking site page optimization for mobile devices.
      11. Checking the site for affiliate duplicates.
      12. Compiling a list of required improvements and describing the issues identified.
      13. Creating and describing tasks, assigning responsible team members.

           

          Project configuration

          Working with analytics counters:

          1. 1. 1. Creating and configuring the Yandex Metrica site traffic counter.
                2. Creating and configuring the Google Analytics site traffic counter.
                3. Installing the Yandex Metrica counter code on the site.
                4. Installing the Google Analytics counter code on the site (if required).

                   Working with conversion goals:

                   1. 1. 1. Creating conversion tracking goals in Yandex Metrica.
                         2. Creating conversion tracking goals in Google Analytics.
                         3. Installing goal identifiers on the site.

                            Checking the site admin panel for SEO-readiness:

                            1. 1. 1. Checking for the availability and editability of meta tag fields.
                                  2. Checking the ability to add and adjust headings.
                                  3. Checking heading display styles.
                                  4. Checking the ability to add images and edit their alt and title attributes.

                                     Creating a specification for site improvements (if required).

                                     1. 1. 1. Compiling a list of required improvements and describing the issues identified.
                                           2. Creating and describing tasks, assigning responsible team members.

                                               

                                              Working with the site’s semantic core

                                              Selecting the semantic core:

                                              1. 1. Analyzing the site’s topic and competitive landscape.
                                                 2. Analyzing seasonal demand for the products, services, or content offered.
                                                 3. Collecting keyword phrases for promotion based on search query statistics from the previous period (month, quarter, year).
                                                 4. Analyzing query frequency and effectiveness.

                                                    Grouping queries:

                                                    1. 1. Combining similar and thematically related queries into groups.
                                                       2. Identifying the most relevant pages for each group of queries.
                                                       3. Distributing queries across site pages based on relevance.
                                                       4. Identifying missing landing pages (if required).

                                                           

                                                          Indexation configuration:

                                                          Working with search engine webmaster tools to configure site indexing:

                                                          1. 1. 1. Registering the site in the Yandex and Google webmaster panels.

                                                                   Checking and configuring technical site optimization:

                                                                   1. 1. 1. Detecting the presence or absence of site mirrors.
                                                                         2. Detecting the presence or absence of duplicate sites.
                                                                         3. Configuring 301 redirects to resolve mirrors and duplicates (if required).
                                                                         4. Creating or updating the sitemap.xml file for search crawlers.
                                                                         5. Uploading the sitemap.xml file to the site’s root directory.
                                                                         6. Submitting the sitemap.xml file to the Yandex and Google webmaster panels.
                                                                         7. Creating or updating the robots.txt file to configure indexing parameters (directives allowing or disallowing crawler access, primary host directive, sitemap directive).
                                                                         8. Uploading the robots.txt file to the site’s root directory.
                                                                         9. Submitting the robots.txt file to the Yandex and Google webmaster panels.
                                                                         10. Checking and configuring the primary host in the Yandex and Google webmaster panels.
                                                                         11. Identifying and blocking duplicate pages from indexing via robots.txt.
                                                                         12. Blocking duplicate pages from indexing via the Yandex and Google webmaster panels.
                                                                         13. Identifying and blocking non-functional pages from indexing via robots.txt.
                                                                         14. Identifying and blocking non-functional pages from indexing via the Yandex and Google webmaster panels.
                                                                         15. Submitting pages for re-indexing via the Yandex and Google webmaster panels.
                                                                         16. Checking for the presence of outbound links.
                                                                         17. Blocking outbound links from search engine indexing to prevent leakage of static link weight from the promoted site.

                                                                              

                                                                             Regional site configuration:

                                                                             Verifying contact information displayed on the site:

                                                                             1. 1. 1. Checking and correcting the address and phone number with the city code for the required target region.

                                                                                      Working with Yandex services:

                                                                                      1. 1. 1. Checking and configuring the site’s target region in the Yandex webmaster panel.
                                                                                            2. Adding or updating the company’s contact details in Yandex Business Directory.

                                                                                                

                                                                                               Page optimization configuration

                                                                                               Working with meta tags and title tags for initial page identification by search crawlers, and for shaping the site’s appearance in search results:

                                                                                               1. 1. 1. Writing and populating or adjusting unique page title values (“title”), which affect the site’s relevance to target queries.
                                                                                                     2. Writing and populating or adjusting unique meta description values (“description”), which affect the site’s relevance to target queries.
                                                                                                     3. Writing and populating or adjusting unique meta keyword values (“keywords”), which affect the site’s relevance to target queries (if required — search engines largely ignore these tags).

                                                                                                        Image optimization:

                                                                                                        1. 1. 1. Adding alt attributes to site images to enable their indexing in search engines.
                                                                                                              2. Adding title attributes to site images to enable their indexing in search engines.

                                                                                                                 Working with pagination (if required):

                                                                                                                 1. 1. 1. Checking and configuring rel=canonical attributes for pagination pages in accordance with Yandex requirements.
                                                                                                                       2. Checking and configuring rel="next" and rel="prev" attributes for pagination pages in accordance with Google requirements.

                                                                                                                           

                                                                                                                          Working with site content:

                                                                                                                          Working with existing content:

                                                                                                                          1. 1. 1. Checking the uniqueness of existing texts.
                                                                                                                                2. Checking text markup.
                                                                                                                                3. Cleaning up text markup on non-promoted pages.
                                                                                                                                4. Internal cross-linking of site pages.
                                                                                                                                5. Increasing or adjusting the density of target keywords in existing site content.
                                                                                                                                6. Structuring existing texts and increasing page relevance using H2, H3 subheadings.
                                                                                                                                7. Compressing site images (if required).

                                                                                                                                   Working with new content:

                                                                                                                                   1. 1. 1. Preparing a specification and assigning tasks for writing new optimized texts based on relevant search queries.
                                                                                                                                         2. Writing optimized texts according to the prepared specification.
                                                                                                                                         3. Coordinating texts with the client (if required).
                                                                                                                                         4. Submitting texts to the Yandex webmaster panel to confirm authorship and uniqueness.
                                                                                                                                         5. Publishing optimized texts on the site.
                                                                                                                                         6. Internal cross-linking of published texts.

                                                                                                                                             

                                                                                                                                            Checking and fixing technical site errors tracked by search engines:

                                                                                                                                            1. 1. Checking for the presence and uniqueness of the H1 heading on each page; assigning improvement tasks.
                                                                                                                                               2. Checking that H1 and title tags are not duplicated across pages.
                                                                                                                                               3. Detecting and removing broken links on the site.
                                                                                                                                               4. Cleaning code of unnecessary attributes, tags, and classes.
                                                                                                                                               5. Configuring 301 redirects when the site structure changes.

                                                                                                                                                   

                                                                                                                                                  Working with site snippets:

                                                                                                                                                  Analyzing current snippets:

                                                                                                                                                  1. 1. 1. Checking how site snippet data appears in search results.

                                                                                                                                                           Adjusting snippets:

                                                                                                                                                           1. 1. 1. Adjusting “quick links” in the Yandex webmaster panel.
                                                                                                                                                                 2. Adjusting page title tags (“title”), which affect the site’s relevance to target queries.
                                                                                                                                                                 3. Adjusting “description” meta tags, which affect the site’s relevance to target queries.
                                                                                                                                                                 4. Adding or updating company contact details in Yandex Business Directory.
                                                                                                                                                                 5. Creating or updating the site favicon (logo).
                                                                                                                                                                 6. Uploading the favicon to the FTP server.
                                                                                                                                                                 7. Configuring Schema.org semantic markup.

                                                                                                                                                                     

                                                                                                                                                                    Competitor analysis

                                                                                                                                                                    Analyzing competitor websites:

                                                                                                                                                                    1. 1. 1. Analyzing content quality and depth.
                                                                                                                                                                          2. Analyzing on-site optimization.
                                                                                                                                                                          3. Analyzing site structure.
                                                                                                                                                                          4. Analyzing the presence of conversion forms.
                                                                                                                                                                          5. Analyzing competitor website usability.

                                                                                                                                                                             Analyzing competitors’ off-site optimization:

                                                                                                                                                                             1. 1. 1. Analyzing inbound link profiles.
                                                                                                                                                                                   2. Analyzing outbound link profiles.

                                                                                                                                                                                       

                                                                                                                                                                                      Reporting

                                                                                                                                                                                      1. 1. Preparing monthly reports on completed work.
                                                                                                                                                                                         2. Compiling a list of required improvements and submitting it for approval.

                                                                                                                                                                                             

                                                                                                                                                                                            The following activities are also conducted on an ongoing basis:

                                                                                                                                                                                            • Regular monitoring of the site’s positions in search engines.
                                                                                                                                                                                            • Analysis and monitoring of Yandex and Google algorithm updates.
                                                                                                                                                                                            • Tracking changes and market conditions.
                                                                                                                                                                                            • Monitoring and analyzing site traffic.
                                                                                                                                                                                            • Monitoring new inbound links to the site.
                                                                                                                                                                                            • Monitoring modern website requirements and preparing improvement recommendations.
                                                                                                                                                                                            • Regular publication of topically relevant content on the site (after on-site optimization is complete).

                                                                                                                                                                                               

                                                                                                                                                                                              What results to expect from website promotion:

                                                                                                                                                                                              • Improved search rankings and increased site traffic.
                                                                                                                                                                                              • Greater brand awareness in the online space (which also boosts offline recognition).
                                                                                                                                                                                              • Increased product sales or lead volume from the site.
                                                                                                                                                                                              • Minimized risk of search engine penalties by avoiding black-hat or grey-hat promotion techniques.

                                                                                                                                                                                                 

                                                                                                                                                                                                Promotion service pricing: from $320\/month