There are more than 1.74 billion websites in the world — a staggering number of choices that lets users be highly selective. People expect a site to load in 3 seconds or less.
Can you guarantee that? And are you prepared for the losses that companies suffer when they underestimate the impact of load time?
What does slow loading actually cost?
1. It influences the purchase decisions of 70% of users.
2. Most marketers understand the effect of load speed on conversion, yet few make it a priority.
3. Pages that load in under one second achieve a conversion rate of up to 32%. At one second — up to 20%. After two seconds, the rate drops to 12–13%.
